Last Ad And Last Click Models Undervalue Facebook Advertising
Last Ad and Last Click models undervalue Facebook advertising by 10% to 30% compared to multi-touch models, according to “Quantifying the Impact of Multi-touch Attribution” report by digital marketing...
View Article32% Of UK Businesses Lack Social Media Strategy
Around 32% of businesses are yet to adopt a social media strategy for their marketing campaigns, according to the “Channel Vision – Version 2.0″ report by design and print firm Catalogues4Business...
View ArticleYouTube As A Marketing Tool Sees 99% Adoption Rate
YouTube as a marketing tool has reached a 99% adoption rate and a 73% year-on-year increase, according to The Top 100 Global Brands: Key Lessons for Success on YouTube report from marketing and...
View ArticleA Third Of The UK Logs On To Facebook Every Day
A total of 24 million UK users, or over a third of the British population, visit Facebook every day, according to the June figures released by Facebook themselves earlier this week. The social...
View ArticleSocial Media Is Fastest Way To Contact Customers
Social media is the fastest and most dependable way of contacting customers, a new study from research firm eDigitalResearch shows. The study polled over 2,000 people and found that 80% of users who...
View ArticleSocial Media Preferred Over Search Engines For Content Discovery
Almost half of people in the 18 to 34 age group use social networks rather than search engines when looking for content, according to the Nation of Sharers study from Internet media platform Blinkx....
View Article65% Of Britons Check Social Media Via Mobile Device
Sixty five percent of Internet users in the United Kingdom access social networks via their mobile device. This is compared to 53% in the United States, 69% in Russia and 77% in Brazil, results from...
View ArticlePoor Spelling And Grammar On Social Media Pages Harms Brands
Poor spelling and grammar on social media channels such as Twitter or Facebook could harm users’ opinion of a brand. In fact, 42.5% of social media users are of this opinion, according to a survey from...
View ArticleUK Mothers Spend Up To 443 Minutes Per Month On Social Networks
Women with children are widely known for their affinity for social networks. According to a study from comScore, mothers in the United Kingdom spend up to 443.3 minutes a month on these websites, or...
View ArticleFacebook Launches Video Call and Group Chat Feature
Facebook Launches Video Call and Group Chat Feature Apparently, the big reveal of the Google+ Project has had other prominent social networking sites suddenly on their toes. Not long after its release,...
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Facebook Business: A Guide for Online Marketers
Facebook Business: A Guide for Online Marketers We recently featured Facebook on our blog and highlighted the changes made to its present chat feature. However, July also marked a time of significant...
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Google+ Platform Preview: Be the First to Use the Latest +1 Upgrades
Google+ Platform Preview: Be the First to Use the Latest +1 Upgrades Upgrades and optimisations are typical amongst Google’s products. With this search engine extraordinaire’s influence to internet...
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Real-Time Search and Hash Tags Support: New Google+ Features
Real-Time Search and Hash Tags Support: New Google+ Features Google engineer Vic Gundotra announced two new features added to Google+ – real-time search and hash tag support. When doing a search in...
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Four New Features Added to Google+
Four New Features Added to Google+ A few weeks back, we received updates on how Google+ now supports real-time search and hash tags. Then there was the option for users to switch Blogger profiles to...
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Latest Google+ Design Overhaul: Better Navigation, Profile Page & More
Latest Google+ Design Overhaul: Better Navigation, Profile Page & More Within weeks of Facebook making its new Timeline mandatory for all users, Google+ changes its entire user interface and dare I...
View ArticleKey Benefits of Google+ to Individuals and Online Business
Key Benefits of Google+ to Individuals and Online Business In today’s ever competitive era of internet marketing, social media and search engine optimization both play an important role of establishing...
View ArticleTwitter Tweaks Ads To Target Users By Their Specific Interests
Social networking and micro-blogging service Twitter is rolling out an “interest targeting” system to let marketers aim their ads at users on the basis of what they tweet about and what accounts they...
View ArticleSocial Media Powers Customer Engagement With Brands
Social media is gaining a more pronounced role in driving customers’ engagement with brands, according to annual research by The Logic Group. In terms of customer loyalty, Facebook is the main social...
View ArticleMarketers Struggle To Measure Social Media Impact On Business
Social media is already a core part of marketing strategies for many companies and predictions are that its importance for business is only set to grow. However, measuring its effect is a far more...
View ArticleKellogg’s Taps Social Media Currency For Snack Promotion
Social media is a powerful marketing tool for many brands. Kellogg’s knows this well and has recently used it in the promotion of its new Special K crisps brand. The US cereals and convenience food...
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