Organic Posting And Paid Advertising Most Used In Social Media Marketing
A recent study conducted by Forrester for social marketing platform Kenshoo Social showed that organic posting is the most popular social media strategy, whilst paid advertising is the most successful...
View Article80% Of Businesses Use Facebook As A Social Media Tool
According to a recent survey conducted by the UK arm of Avanade, an Accenture-Microsoft joint venture, Facebook is almost twice as popular as SharePoint with 74% of companies using it as a social media...
View ArticleOver Three Quarters Of Marketers Exclude Daily Deal Websites From Marketing...
The recently released annual Social Media Marketing report by Social Media Examiner showed that 80% of marketers do not have any plans to use daily deal websites, like LivingSocial and Groupon, for...
View ArticleIt’s Official – Almost All Marketers Use Social Media As Part Of Their Strategy
Nearly all marketing experts, 97% to be precise, use social media to promote their business, according to the 2013 Social Media Marketing report compiled by Social Media Examiner. The report confirms...
View ArticleYoung Britons More Responsive To Mobile Ads And Social Media Ads
Recent research conducted by comScore MobiLens has suggested that smartphone users in the United Kingdom aged 18 to 24 are more likely to respond to both mobile advertising and to ads on social media...
View ArticleBrands To Boost Online Ad Spend In 2013
The majority of brands plan to increase their budgets for online advertising this year, according to the 2013 Online Advertising Performance Outlook report by Nielsen. The study, just published, polled...
View ArticleRoughly 48% Of Adults in the UK Use Social Media
According to the latest figures from the Office for National Statistics (ONS) and Eurostat, 48% of UK citizens used social media websites like Facebook and Twitter on a daily basis last year. The...
View ArticleFacebook Hits One Million Advertisers
Facebook now has over one million brands and companies advertising on the social network, with 61% of its users in the United Kingdom having “liked” at least one company page on the website. Dan Levy,...
View ArticleFacebook Removes Sponsored Search Results
In a recent post in its Inside Facebook blog, the company announced it will simplify the advertising options in the social network as a result of the large amount of feedback it has gathered from...
View Article78% Of A Company’s Facebook Fans Are Existing Customers
According to a study by social intelligence firm Syncapse, 78% of a company’s Facebook fans have already been its customers and are familiar with its products or services. The report suggests that...
View ArticleEmail Marketing Still Outpaces Social Media
According to the latest study carried out by digital marketing firm Custora, email marketing is still the most successful way for marketers to attract new customers for free – customer acquisition via...
View ArticleTwitter Gears Up For New Ad Experiment
Twitter announced last week that it was about to start experimenting with promoted content displays, in a bid to make ads more relevant to its users. The trial will see US users receive ads from brands...
View ArticleFacebook Graph Search Becomes Available To US English Users
At the beginning of the week, Facebook announced it was rolling out ‘Graph Search’ for everyone using the US English version of its platform. The process will take place over the next few weeks,...
View ArticleSocial Media Campaigns Provide ROI
Every self-respecting company has a social media presence these days, although many continue to harbour doubts about its effectiveness as a tool for engaging consumers and fostering brand loyalty....
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Struggling with SEO? Where’s your Social Media?
Are you struggling with your SEO and creating good online visibility? If your answer to this question is yes, then do you have a Social Media strategy in place? A recent study by Ascend2, surveying...
View ArticleWealth Managers Warm Up To Social Media
Social media is usually seen as the advertising playground for consumer goods, fashion and technology brands, but that is not to say opportunities do not exist for representatives of other sectors....
View ArticleLinkedIn Introduces Sponsored Updates
The Vice President of Product Management at LinkedIn, David Hahn, revealed in a blog post last week that LinkedIn has expanded its content ecosystem with the introduction of ‘Sponsored Updates’. The...
View ArticleHow UK Users Interact With Twitter
UK Twitter users tend to be more positive when posting a tweet compared to their US counterparts, according to a study by 360i digital marketing agency, which analysed over 400 randomised sample...
View Article15% Of Facebook Users Would Pay To See No Ads
Around 15% of Facebook users are willing to pay to see no advertisements at all, with 8% saying they would pay $10 or more per month for this feature, according to the Search & Social Survey...
View ArticleFacebook Switches To Secure Connection
Facebook announced last week that all of its social network users will now access the site via a secure connection; a change that might affect the way marketers see the traffic they get from it. The...
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