A total of 24 million UK users, or over a third of the British population, visit Facebook every day, according to the June figures released by Facebook themselves earlier this week. The social networking giant has published information about its county-by-country daily active user base for June, which revealed that monthly users in the UK have topped 33 million.
The figures were released in response to recently published third party data on Facebook’s user numbers, claiming that the network’s engagement was declining. This, according to Facebook regional director for the UK and Southern Europe, James Quarles, was “misinformation”.
A YouGov SixthSense’s report from May showed that Facebook usage in Britain had dropped by 9 percentage points year-on-year in April because of users’ annoyance with the growing advertisements on the social network.
Quarles commented that 24 million active users every day is more than double the user base of other social websites and online publishers, and is even more than the 9.5 million viewers of the X-Factor final. He also said that the demographic diversity of the social network is very similar to the overall Internet population. The release of the figures enables the company to provide more details about its user base in the United Kingdom, Quarles also said.
Facebook’s founder Mark Zuckerberg said that the number of teens in the UK using Facebook monthly and daily had been stable for a year and a half now.