Key Benefits of Google+ to Individuals and Online Business
In today’s ever competitive era of internet marketing, social media and search engine optimization both play an important role of establishing identity for individual, brands and organizations. Now, both small and large companies have been so cautious in implementing their social media marketing techniques. As a result, Google have decided to improve their Google+ features to catch up on the competition.
The Interface
Every Google+ account allows you to publicly recommend and share content to appropriate audience wherein they can leave feedback or comments as much as they want in the editable “activity drawer” section. Also, each user has the ability to follow or to blog, which doesn’t explicitly require the recipient to accept the request. Surprisingly, every time your post or blog receives a lot of comments and interactions this will continually bounce up to the top of the Google+ Stream.
The Hang-out Feature
This feature brings a big audio/video experience where you can bring up to 10 people to share your enthusiasts. Can be used in promoting a better customer service experience where you can discuss issues and customer care. Note that this feature will soon work on live stream!
The Key Benefits of Google Plus
For the individual;
(1) Allows you to create ‘Circles’ where you can group your contacts into different segments to make it easier to tailor messages and share information for different demographics and market groups.
(2) Allows you to video chat live with other Google+ users.
(3) Builds reputation, like when you search for rich snippets, it will return the most relevant results.
(4) Direct Connect allows searchers to type in [+] Page Name to directly connect to their Google+ page.
For companies/organizations;
(1) Automatically creates a listing on Google Maps which is a very important means of attracting potential customers and finding business partners.
(2) Radically increases your business’s online visibility so that your potential customers can easily find YOU.
(3) The Play button found in the lower left corner shows a timeline fashion on how your post has spread throughout the Web.
(4) Integrates with other Google products like Search, Direct Connect, YouTube, Android, Chrome and Gmail, it provides an opportunity for greater exposure for small businesses.
Start imagining what your Google page profile would look like and spend more time to learn the professional SEO techniques to make your content stand out. Just keep in mind to remain constantly updated with the new trends and latest opportunities of spreading your feature products for additional awareness and interaction to potential customers.