Facebook Business: A Guide for Online Marketers
We recently featured Facebook on our blog and highlighted the changes made to its present chat feature. However, July also marked a time of significant developments to this social network’s marketing tools.
Crafting the perfect social media advertising campaign strategy can be a daunting task for online marketers. Facebook is a prime example of this. However, with its new Business Guide, marketers and business owners now have specific steps to follow in order to enhance the content of their pages and make it more appealing to the network’s more than 500 million users.
As you can see from the screen shot above, there are four areas you can work on to attract potential customers. Read a brief description of each provided below.
Pages. A great-looking page will not only cause a stir but ensure that visitors will linger long enough to do something positive such as recommend the page or make a purchase. This part contains tips on how to come up with a great looking one for your business.
Ads. Quality advertising matters just as much on the Web as it does on television or print. That being said, it is a must for businesses to know where to place adverts and who to target them with.
Sponsored Stories. Promote more organic interactions between your enterprise and people by choosing the type of sponsored story that will best suit your needs.
Platform. This section deals with building fun and relevant applications that will support your home-based venture further. It also tackles how you can effectively reach out to mobile Web users.
If you think your business is finally ready to go “social”, take advantage of this new promotional strategy from Facebook and see your own commercial network grow and develop.