Facebook Teams Up With Shutterstock
Facebook has partnered with stock photography agency and global image marketplace Shutterstock. They will now provide advertisers with free access to millions of photos within Facebook’s Ad Creator. So...
View ArticleFacebook And Google Dominate UK Digital Ad Market
Facebook and Google remain top performers in the UK digital ad market. Their combined revenue makes up almost half of the total spending forecast, to reach £6.1 billion by the end of the year, analysis...
View ArticleGoogle To Take 50% Of The Global Mobile Ad Market
Google is expected to take 53.17% of the global mobile ad market in 2013, or more than half of the total $16.65 billion in revenue, according to a research on digital ad spending conducted by analysis...
View ArticleFacebook Hits One Million Advertisers
Facebook now has over one million brands and companies advertising on the social network, with 61% of its users in the United Kingdom having “liked” at least one company page on the website. Dan Levy,...
View ArticleFacebook Removes Sponsored Search Results
In a recent post in its Inside Facebook blog, the company announced it will simplify the advertising options in the social network as a result of the large amount of feedback it has gathered from...
View Article78% Of A Company’s Facebook Fans Are Existing Customers
According to a study by social intelligence firm Syncapse, 78% of a company’s Facebook fans have already been its customers and are familiar with its products or services. The report suggests that...
View ArticleEmail Marketing Still Outpaces Social Media
According to the latest study carried out by digital marketing firm Custora, email marketing is still the most successful way for marketers to attract new customers for free – customer acquisition via...
View ArticleTwitter Gears Up For New Ad Experiment
Twitter announced last week that it was about to start experimenting with promoted content displays, in a bid to make ads more relevant to its users. The trial will see US users receive ads from brands...
View ArticleFacebook Graph Search Becomes Available To US English Users
At the beginning of the week, Facebook announced it was rolling out ‘Graph Search’ for everyone using the US English version of its platform. The process will take place over the next few weeks,...
View ArticleSocial Media Campaigns Provide ROI
Every self-respecting company has a social media presence these days, although many continue to harbour doubts about its effectiveness as a tool for engaging consumers and fostering brand loyalty....
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Struggling with SEO? Where’s your Social Media?
Are you struggling with your SEO and creating good online visibility? If your answer to this question is yes, then do you have a Social Media strategy in place? A recent study by Ascend2, surveying...
View ArticleWealth Managers Warm Up To Social Media
Social media is usually seen as the advertising playground for consumer goods, fashion and technology brands, but that is not to say opportunities do not exist for representatives of other sectors....
View ArticleLinkedIn Introduces Sponsored Updates
The Vice President of Product Management at LinkedIn, David Hahn, revealed in a blog post last week that LinkedIn has expanded its content ecosystem with the introduction of ‘Sponsored Updates’. The...
View ArticleHow UK Users Interact With Twitter
UK Twitter users tend to be more positive when posting a tweet compared to their US counterparts, according to a study by 360i digital marketing agency, which analysed over 400 randomised sample...
View Article15% Of Facebook Users Would Pay To See No Ads
Around 15% of Facebook users are willing to pay to see no advertisements at all, with 8% saying they would pay $10 or more per month for this feature, according to the Search & Social Survey...
View ArticleFacebook Switches To Secure Connection
Facebook announced last week that all of its social network users will now access the site via a secure connection; a change that might affect the way marketers see the traffic they get from it. The...
View ArticleLast Ad And Last Click Models Undervalue Facebook Advertising
Last Ad and Last Click models undervalue Facebook advertising by 10% to 30% compared to multi-touch models, according to “Quantifying the Impact of Multi-touch Attribution” report by digital marketing...
View Article32% Of UK Businesses Lack Social Media Strategy
Around 32% of businesses are yet to adopt a social media strategy for their marketing campaigns, according to the “Channel Vision – Version 2.0″ report by design and print firm Catalogues4Business...
View ArticleYouTube As A Marketing Tool Sees 99% Adoption Rate
YouTube as a marketing tool has reached a 99% adoption rate and a 73% year-on-year increase, according to The Top 100 Global Brands: Key Lessons for Success on YouTube report from marketing and...
View ArticleA Third Of The UK Logs On To Facebook Every Day
A total of 24 million UK users, or over a third of the British population, visit Facebook every day, according to the June figures released by Facebook themselves earlier this week. The social...
View ArticleSocial Media Is Fastest Way To Contact Customers
Social media is the fastest and most dependable way of contacting customers, a new study from research firm eDigitalResearch shows. The study polled over 2,000 people and found that 80% of users who...
View ArticleSocial Media Preferred Over Search Engines For Content Discovery
Almost half of people in the 18 to 34 age group use social networks rather than search engines when looking for content, according to the Nation of Sharers study from Internet media platform Blinkx....
View Article65% Of Britons Check Social Media Via Mobile Device
Sixty five percent of Internet users in the United Kingdom access social networks via their mobile device. This is compared to 53% in the United States, 69% in Russia and 77% in Brazil, results from...
View ArticlePoor Spelling And Grammar On Social Media Pages Harms Brands
Poor spelling and grammar on social media channels such as Twitter or Facebook could harm users’ opinion of a brand. In fact, 42.5% of social media users are of this opinion, according to a survey from...
View ArticleUK Mothers Spend Up To 443 Minutes Per Month On Social Networks
Women with children are widely known for their affinity for social networks. According to a study from comScore, mothers in the United Kingdom spend up to 443.3 minutes a month on these websites, or...
View ArticleFacebook Suggests Ways To Make Better Use Of Its Search Feature
Roughly six weeks after rolling out its new search feature, Graph Search, social-networking site Facebook has shared information on how ‘hundreds of thousands’ of people are using the new tool. In an...
View ArticleFacebook Unveils Richer, Simpler News Feed
Facebook has announced a complete redesign of its News Feed, giving its core service a fresh look and feel which is more consistent with the new ways that people are sharing information. The revamped...
View ArticleTwitter Enhances Archiving Tool To Engage With Global Users
Micro-blogging and social-networking platform Twitter has just announced that it had opened its tweet archive to those who use its service in 12 non-English languages. The move is yet another way for...
View ArticleTips On Boosting Views On YouTube
One of the top pieces of social media news last week was YouTube’s announcement that it had crossed the one-billion mark in terms of unique monthly viewers. Well done to them, but what’s in it for...
View ArticleLinkedIn Makes Search Smarter And Simpler
People who put business before pleasure in their social media activities should know that LinkedIn is the place to go. The social network estimates that its users conducted 5.7 billion searches in...
View ArticleFacebook Brings FBX Ads To Desktop News Feed
Facebook announced on Tuesday that it was starting a “small alpha test” as part of a plan to introduce Facebook Exchange (FBX)-targeted ads into users’ News Feeds. FBX made its debut last autumn,...
View Article81% Of UK SMEs See Social Media As Good For Business
According to an infographic prepared by business software vendor Sage, 81% of UK small and medium-sized enterprises (SMEs) believe that social media is a valuable business tool. It is used by 57% of...
View Article‘Provide And Pray’ Approach Lies Behind Small Success Rate Of Corporate...
The majority of companies (70%) have embraced social media but very few social collaboration initiatives succeed. Research conducted by Gartner has established that most social media projects are...
View ArticleEurope’s Retail Banks Need To Get Their Social Media Game On
An ever-growing number of companies across all industries have come to realise the power of social media for marketing purposes. This, however, does not necessarily translate into the full integration...
View ArticleAdvanced Tips For Social Media Marketing On Facebook
With more than 800 million users, Facebook still seems to be the most powerful website for online marketing; it’s something that companies should not leave out of their marketing strategies. Here are a...
View ArticleUK Teens Lag Behind Other Age Groups In Social Network Usage
It is not surprising that social networks continue to be popular amongst UK teenagers, 82% of whom are predicted to use them at least once monthly in 2013, according to estimates from eMarketer....
View ArticleSocial Media Marketing Spend In Europe To Reach €3.2 Billion by 2017
Spending on social media marketing in Europe is expected to reach EUR3.2 billion by 2017, growing at a compound annual growth rate (CAGR) of 17.6% over the next few years, from EUR1.4 billion in 2012....
View ArticleHow To Improve Performance Marketing on Facebook
Facebook recently hosted a group of marketing professionals, who met to discuss the best practices related to Facebook performance marketing and ways to boost conversion rates, as well as determining...
View ArticleOrganic Posting And Paid Advertising Most Used In Social Media Marketing
A recent study conducted by Forrester for social marketing platform Kenshoo Social showed that organic posting is the most popular social media strategy, whilst paid advertising is the most successful...
View Article80% Of Businesses Use Facebook As A Social Media Tool
According to a recent survey conducted by the UK arm of Avanade, an Accenture-Microsoft joint venture, Facebook is almost twice as popular as SharePoint with 74% of companies using it as a social media...
View ArticleOver Three Quarters Of Marketers Exclude Daily Deal Websites From Marketing...
The recently released annual Social Media Marketing report by Social Media Examiner showed that 80% of marketers do not have any plans to use daily deal websites, like LivingSocial and Groupon, for...
View ArticleIt’s Official – Almost All Marketers Use Social Media As Part Of Their Strategy
Nearly all marketing experts, 97% to be precise, use social media to promote their business, according to the 2013 Social Media Marketing report compiled by Social Media Examiner. The report confirms...
View ArticleYoung Britons More Responsive To Mobile Ads And Social Media Ads
Recent research conducted by comScore MobiLens has suggested that smartphone users in the United Kingdom aged 18 to 24 are more likely to respond to both mobile advertising and to ads on social media...
View ArticleBrands To Boost Online Ad Spend In 2013
The majority of brands plan to increase their budgets for online advertising this year, according to the 2013 Online Advertising Performance Outlook report by Nielsen. The study, just published, polled...
View ArticleRoughly 48% Of Adults in the UK Use Social Media
According to the latest figures from the Office for National Statistics (ONS) and Eurostat, 48% of UK citizens used social media websites like Facebook and Twitter on a daily basis last year. The...
View ArticleFacebook Posts With Images Receive More Organic Clicks
A study has revealed that Facebook posts with images got the highest click-through rates and organic results. Paid ads with images attracted the highest engagement, compared to other updates such as...
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Google Free Zone: A Brand New Way to Bring the Internet to the Masses
Taking cue from Facebook Zero, Google has launched a brand new way for users to browse the internet free of charge. Introducing Free Zone: A service that allows users access to Google Search, Gmail,...
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#AskBG – A lesson on how NOT to do social reputation management
Social media for companies is not just about sharing the latest cat video, it’s about providing a solid customer service base for customers who want to communicate to you outside of the office and...
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Corporate trolls – A look at how one company is tearing up the consumer rulebook
With social media being on everyone’s radar, it’s unsurprising to see some of the world’s top companies creating accounts to interact with their customers on a multi-platform level. There are companies...
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The mystery of the Facebook giraffe riddle
Social Media trends come and go but there is one current trend that is turning everyone’s Facebook profile pictures into long-necked, loveable creatures. Why giraffes, you ask? Well it’s the forfeit...
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