Roughly 48% Of Adults in the UK Use Social Media
According to the latest figures from the Office for National Statistics (ONS) and Eurostat, 48% of UK citizens used social media websites like Facebook and Twitter on a daily basis last year. The...
View ArticleFacebook Hits One Million Advertisers
Facebook now has over one million brands and companies advertising on the social network, with 61% of its users in the United Kingdom having “liked” at least one company page on the website. Dan Levy,...
View ArticleFacebook Removes Sponsored Search Results
In a recent post in its Inside Facebook blog, the company announced it will simplify the advertising options in the social network as a result of the large amount of feedback it has gathered from...
View ArticleSocial Media Campaigns Provide ROI
Every self-respecting company has a social media presence these days, although many continue to harbour doubts about its effectiveness as a tool for engaging consumers and fostering brand loyalty....
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Struggling with SEO? Where’s your Social Media?
Are you struggling with your SEO and creating good online visibility? If your answer to this question is yes, then do you have a Social Media strategy in place? A recent study by Ascend2, surveying...
View ArticleWealth Managers Warm Up To Social Media
Social media is usually seen as the advertising playground for consumer goods, fashion and technology brands, but that is not to say opportunities do not exist for representatives of other sectors....
View ArticleHow UK Users Interact With Twitter
UK Twitter users tend to be more positive when posting a tweet compared to their US counterparts, according to a study by 360i digital marketing agency, which analysed over 400 randomised sample...
View Article15% Of Facebook Users Would Pay To See No Ads
Around 15% of Facebook users are willing to pay to see no advertisements at all, with 8% saying they would pay $10 or more per month for this feature, according to the Search & Social Survey...
View ArticleFacebook Switches To Secure Connection
Facebook announced last week that all of its social network users will now access the site via a secure connection; a change that might affect the way marketers see the traffic they get from it. The...
View ArticleLast Ad And Last Click Models Undervalue Facebook Advertising
Last Ad and Last Click models undervalue Facebook advertising by 10% to 30% compared to multi-touch models, according to “Quantifying the Impact of Multi-touch Attribution” report by digital marketing...
View Article32% Of UK Businesses Lack Social Media Strategy
Around 32% of businesses are yet to adopt a social media strategy for their marketing campaigns, according to the “Channel Vision – Version 2.0″ report by design and print firm Catalogues4Business...
View ArticleYouTube As A Marketing Tool Sees 99% Adoption Rate
YouTube as a marketing tool has reached a 99% adoption rate and a 73% year-on-year increase, according to The Top 100 Global Brands: Key Lessons for Success on YouTube report from marketing and...
View ArticleA Third Of The UK Logs On To Facebook Every Day
A total of 24 million UK users, or over a third of the British population, visit Facebook every day, according to the June figures released by Facebook themselves earlier this week. The social...
View ArticleSocial Media Is Fastest Way To Contact Customers
Social media is the fastest and most dependable way of contacting customers, a new study from research firm eDigitalResearch shows. The study polled over 2,000 people and found that 80% of users who...
View ArticleSocial Media Preferred Over Search Engines For Content Discovery
Almost half of people in the 18 to 34 age group use social networks rather than search engines when looking for content, according to the Nation of Sharers study from Internet media platform Blinkx....
View Article65% Of Britons Check Social Media Via Mobile Device
Sixty five percent of Internet users in the United Kingdom access social networks via their mobile device. This is compared to 53% in the United States, 69% in Russia and 77% in Brazil, results from...
View ArticlePoor Spelling And Grammar On Social Media Pages Harms Brands
Poor spelling and grammar on social media channels such as Twitter or Facebook could harm users’ opinion of a brand. In fact, 42.5% of social media users are of this opinion, according to a survey from...
View ArticleFacebook Teams Up With Shutterstock
Facebook has partnered with stock photography agency and global image marketplace Shutterstock. They will now provide advertisers with free access to millions of photos within Facebook’s Ad Creator. So...
View ArticleFacebook And Google Dominate UK Digital Ad Market
Facebook and Google remain top performers in the UK digital ad market. Their combined revenue makes up almost half of the total spending forecast, to reach £6.1 billion by the end of the year, analysis...
View ArticleGoogle To Take 50% Of The Global Mobile Ad Market
Google is expected to take 53.17% of the global mobile ad market in 2013, or more than half of the total $16.65 billion in revenue, according to a research on digital ad spending conducted by analysis...
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