Google is expected to take 53.17% of the global mobile ad market in 2013, or more than half of the total $16.65 billion in revenue, according to a research on digital ad spending conducted by analysis firm eMarketer.
The analyst estimates that Google’s share has increased slightly from 2012, mainly as a result of its mobile monetisation of YouTube and the growth in mobile search usage. The overall mobile ad market is forecast to increase by 89% to reach nearly $17 billion in 2013.
Facebook is another big player when it comes to mobile ads. The company’s continued efforts on mobile monetisation, as well as users’ shift toward mobile devices, is bringing significant gains to the social network’s market share. Facebook is expected to see its mobile ad revenue share reach 15.8% versus only 5.35% last year, when the company started offering mobile ads.
Currently, Google and Facebook are the top ad publishers, both in the mobile and digital advertising segments, leading strongly on the competitors.
When looking across all devices, Google remains the leading digital ad publisher and will grab around 33% of all digital ad revenue globally in 2013, an increase from 31.46% last year, eMarketer estimates. Facebook will also experience an increase in its market share, to 5.41%, while the share of Yahoo! will fall to 2.97% from 3.37% in 2012. Microsoft, on the other hand, will hold steady at 2.49%, a slight growth from 2.46% in 2012.
In comparison, in June eMarketer predicted a 33.24% share of the global digital ad market for Google and a 5.04% share for Facebook. Back then it expected Microsoft’s revenue to come in at $2.08 billion, but now its revised forecast predicts $2.92 billion.