Facebook has partnered with stock photography agency and global image marketplace Shutterstock. They will now provide advertisers with free access to millions of photos within Facebook’s Ad Creator.
So far, advertisers have had to upload their own images or choose from Facebook’s existing images. Last week, the social network added a new section -’Stock images’ – that could be found in the ‘Select Images’ page. This allows advertisers to browse and choose from Shutterstock’s more than 25 million high-resolution photos. With the new multiple photos support, advertisers can match their own images with Shutterstock photos.
According to technology media firm TechCrunch, the new feature will be great for big companies with lots of advertising campaigns; they will no longer be at risk of running out of photos and having to rotate through their projects. At the same time, small companies without a designer will no longer need to use boring logos or low-quality photos that fail to capture users’ attention.
The partnership will probably put an end to Facebook’s ad thumbnails, and the social media platform will make the integration available to all marketers over the following weeks.
It will be easier for companies to create multiple ads at the same time; when creating a Facebook group of ads, the image uploader will enable users to choose from a vast range of images, both from Shutterstock and from previous ads, Facebook said. Being able to upload multiple images at the same time means advertisers can now create multiple ads with multiple images for one campaign only, and test it to boost their performance.