Sixty five percent of Internet users in the United Kingdom access social networks via their mobile device. This is compared to 53% in the United States, 69% in Russia and 77% in Brazil, results from mobile interaction specialist Tyntec and market research firm YouGov reveal.
The survey, conducted in July and sponsored by Tyntec, polled nearly 4,200 users aged between 18 and 55+ in the UK, USA, Russia and Brazil.
When comparing these countries, Brazil has also reported the highest daily SMS usage -12% of local people send a minimum of 30 messages a day. But at the same time, the country prefers applications over SMS. Brazil shows the greatest interest towards low-cost or free applications like Viber and WhatsApp, with 71%, followed by Russia with 52%, the UK with 33% and the US, where only 14% of users adopt such applications.
In terms of social engagement, the UK ranked third – only 16% of Britons check their Facebook accounts on their mobile devices more than five times daily against 23% of users in Brazil, 17% in the US and 2% in Russia. But, when it comes to the adoption of mobile phones with Internet connection, Britons topped the chart: 67% of the UK population has embraced this technology, followed closely by Russia with 63%, Brazil with 57% and the US with 49%.
When it comes to ‘funny habits’, around 21% of people in the UK go to bed with their mobile device, 9% believe that texting while on a date is a bad habit and only 42% would prefer to give up texting for one year rather than give up alcohol, chocolate, caffeine, exercise or a toothbrush for one week.