In a recent post in its Inside Facebook blog, the company announced it will simplify the advertising options in the social network as a result of the large amount of feedback it has gathered from marketers over the past year.
Among the sponsored ads that Facebook plans to exclude are the sponsored search results. A spokesperson said in the blog that the reason to remove sponsored results is the fact that most marketers use them to advertise games and applications and the company felt that Page post link ads and Mobile app ads on installation are efficient enough to reach this goal.
Facebook will also remove the online Offer product, as marketers found that the Page post link is effective on drawing people to deals on their websites. These changes will not happen immediately but the company plans to start implementing them in July. Users will not be able to see sponsored search results anymore from mid-July.
According to research by Nielsen, Datalogix and comScore, social context drives awareness and return on advertising spend, so Facebook said it aims to make it easier for companies to include social context to their ads and add value. Also, the social network said ad units will start looking more consistent from the end of this month, as the company wants to make the vision of its ads more consistent across all Facebook placements and marketer goals.
Ultimately, these changes will allow marketers to optimise their advertising initiatives across all platforms – mobile and desktop, the company added. The social network believes that the changes will also create a better experience for Facebook users.