LinkedIn Makes Search Smarter And Simpler
People who put business before pleasure in their social media activities should know that LinkedIn is the place to go. The social network estimates that its users conducted 5.7 billion searches in...
View ArticleFacebook Brings FBX Ads To Desktop News Feed
Facebook announced on Tuesday that it was starting a “small alpha test” as part of a plan to introduce Facebook Exchange (FBX)-targeted ads into users’ News Feeds. FBX made its debut last autumn,...
View Article81% Of UK SMEs See Social Media As Good For Business
According to an infographic prepared by business software vendor Sage, 81% of UK small and medium-sized enterprises (SMEs) believe that social media is a valuable business tool. It is used by 57% of...
View Article‘Provide And Pray’ Approach Lies Behind Small Success Rate Of Corporate...
The majority of companies (70%) have embraced social media but very few social collaboration initiatives succeed. Research conducted by Gartner has established that most social media projects are...
View ArticleEurope’s Retail Banks Need To Get Their Social Media Game On
An ever-growing number of companies across all industries have come to realise the power of social media for marketing purposes. This, however, does not necessarily translate into the full integration...
View ArticleAdvanced Tips For Social Media Marketing On Facebook
With more than 800 million users, Facebook still seems to be the most powerful website for online marketing; it’s something that companies should not leave out of their marketing strategies. Here are a...
View ArticleUK Teens Lag Behind Other Age Groups In Social Network Usage
It is not surprising that social networks continue to be popular amongst UK teenagers, 82% of whom are predicted to use them at least once monthly in 2013, according to estimates from eMarketer....
View ArticleSocial Media Marketing Spend In Europe To Reach €3.2 Billion by 2017
Spending on social media marketing in Europe is expected to reach EUR3.2 billion by 2017, growing at a compound annual growth rate (CAGR) of 17.6% over the next few years, from EUR1.4 billion in 2012....
View ArticleHow To Improve Performance Marketing on Facebook
Facebook recently hosted a group of marketing professionals, who met to discuss the best practices related to Facebook performance marketing and ways to boost conversion rates, as well as determining...
View ArticleOrganic Posting And Paid Advertising Most Used In Social Media Marketing
A recent study conducted by Forrester for social marketing platform Kenshoo Social showed that organic posting is the most popular social media strategy, whilst paid advertising is the most successful...
View Article80% Of Businesses Use Facebook As A Social Media Tool
According to a recent survey conducted by the UK arm of Avanade, an Accenture-Microsoft joint venture, Facebook is almost twice as popular as SharePoint with 74% of companies using it as a social media...
View ArticleOver Three Quarters Of Marketers Exclude Daily Deal Websites From Marketing...
The recently released annual Social Media Marketing report by Social Media Examiner showed that 80% of marketers do not have any plans to use daily deal websites, like LivingSocial and Groupon, for...
View ArticleIt’s Official – Almost All Marketers Use Social Media As Part Of Their Strategy
Nearly all marketing experts, 97% to be precise, use social media to promote their business, according to the 2013 Social Media Marketing report compiled by Social Media Examiner. The report confirms...
View ArticleYoung Britons More Responsive To Mobile Ads And Social Media Ads
Recent research conducted by comScore MobiLens has suggested that smartphone users in the United Kingdom aged 18 to 24 are more likely to respond to both mobile advertising and to ads on social media...
View ArticleBrands To Boost Online Ad Spend In 2013
The majority of brands plan to increase their budgets for online advertising this year, according to the 2013 Online Advertising Performance Outlook report by Nielsen. The study, just published, polled...
View ArticleRoughly 48% Of Adults in the UK Use Social Media
According to the latest figures from the Office for National Statistics (ONS) and Eurostat, 48% of UK citizens used social media websites like Facebook and Twitter on a daily basis last year. The...
View ArticleFacebook Posts With Images Receive More Organic Clicks
A study has revealed that Facebook posts with images got the highest click-through rates and organic results. Paid ads with images attracted the highest engagement, compared to other updates such as...
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Google Free Zone: A Brand New Way to Bring the Internet to the Masses
Taking cue from Facebook Zero, Google has launched a brand new way for users to browse the internet free of charge. Introducing Free Zone: A service that allows users access to Google Search, Gmail,...
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#AskBG – A lesson on how NOT to do social reputation management
Social media for companies is not just about sharing the latest cat video, it’s about providing a solid customer service base for customers who want to communicate to you outside of the office and...
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Corporate trolls – A look at how one company is tearing up the consumer rulebook
With social media being on everyone’s radar, it’s unsurprising to see some of the world’s top companies creating accounts to interact with their customers on a multi-platform level. There are companies...
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